Aspiration Zero
A unique credit offering centered around the idea of doing good for the world every time you use it.
Role
Product Design, User Experience, Brand Design
Zero Signup
We created a new signup experience with a fresh brand style that included both the existing product and the new Zero offering in a simple and easy to navigate flow. We wanted visitors to not feel overwhelmed during this process and to allow them to understand what each step was asking them to provide.
Marketing
The Zero product needed a new home on the Aspiration website to highlight the spending and environmental benfits of using the Zero card. This product launch was also the headline of a new branding initiative and was able to lean right into the new visual styling and voice of Aspiration.
