Overview
Signing up for a new financial account requires a lot of information and can be daunting for a lot of people, requiring documentation you may or may not have on hand, getting stuck in ID verification pitfalls, and having to link accounts and move money.
Goals
- Address primary pain points leading to dropoff
- Implement rebrand visual language
- Reduce manual ID verifications
- Increase successfully submitted applications
Outcomes
With the redesigned look, a more considered user flow focused on clarity during each step, the abilitly to pause and return at any time, and a new ID verification service, this redesign accomplished all it set out to do.
