Overview
With a refreshed identity and mission, redesigns in the product experience, a new key product launch approaching, the Aspiration website needed a refresh to mirror and communicate all those changes. I supported the Brand team to bring the new visual language to the Aspiration website with a refocused approach to the product mission and benefits of becoming a customer
Goals
- Bring new branding and design language to the website
- Improve content for product clarity and understanding
- Increase conversion and engagement
Outcomes
Along with the Zero product launch, the redesigned new customer experience, and product updates, the rebranded website delivered on all fronts. Community, discussion and sentiment, and increased new customer activations.
